Reina
The Essence of Natural Radiance
Service
Art direction / Web design - UX | UI /
Client
Year
2021
For this campaign, I had the pleasure of directing the art and designing the website for a vibrant and natural papaya cream. The project centered around highlighting the product’s natural ingredients and the rejuvenating effects of papaya. Our creative strategy was to emphasize the fresh, lively, and organic feel of the cream, capturing the essence of natural beauty and wellness.
Using bright, cheerful colors and clean, crisp visuals, we created a series of images that showcase the product’s appeal and effectiveness. The aim was to communicate a sense of freshness and vitality that aligns with the product’s brand values. Each visual element was carefully chosen to resonate with a modern audience seeking natural skincare solutions, ensuring the campaign stood out in a crowded market. The result was a cohesive and engaging visual narrative that beautifully told the story of the papaya cream’s benefits and appeal.
