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Rebranding the veteran online department store.
Art Direction / Marketing / UI
Web & Mobile
Defined and communicated information hierarchies, navigation flows and interactive behavior through visual design.
Developed wireframes. Made improvements in existing products and designed interfaces from scratch.
Directed all of the creative aspects of the look book and editorial photoshoots.
Managed in-house production team which included - photographers, stylists and retouchers.
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